Search Engine Marketing

The most effective way to advertise today is by placing targeted ads on search engines. By bidding only on specific keywords, you can be certain your ads are shown to the most relevant audience. This process is simple and intuitive, and each of these search engines provide step by step instructions for creating and running your ads beside their search results. You may also view a short excerpt from chapter 6 of Affiliate Millions on ad writing here.

I recomend running your ads on each of the top three search engines below, at a minimum. These three are all pay-for-performance models, and will reward you for writing effective ads with lower costs and higher volume.

Search Engine	Description
Microsoft adCenter	Try Microsoft adCenter for free* with a $75 credit for paid search clicks.
Yahoo! Search Marketing	A newcomer to pay-for-performance, but Yahoo! represents one of the largest search engines on the web. With Yahoo! Sponsored Search you target customers actively searching for what you sell. Yahoo! Sponsored Search connects businesses and customers online. Sign up and get a $25 credit.
	The pioneer in pay-for-performance search marketing. Google's AdWords program is one of the top three pay-for-performance search engines.
Search 123	A pay-for-placement search model, Search 123 is an excellent outlet for reaching customers you might not be exposed to on the larger search engines. Extend your reach with Search 123.
Enhance Interactive	Enhance is a pay-for-placement search engine with over 2 Billion Monthly Searches. Join Enhance Interactive today and receive $25 in Free Clicks.
MIVA	MIVA is also a pay-for-placement search engine with high quality traffic. Get targeted traffic to your website and achieve a high ROI. Advertise with MIVA?performance-driven marketing.
MSN adCenter	MSN's adCenter was an early adopter of pay-for-performance search marketing technology, and although smaller than Google and Yahoo!, they offer a variety of tools, some of which are unavailable on the larger search engines.

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