Search Engine Marketing

Now that you have joined one or more affiliate programs, and aquired the tracking link code you will need to imbed in your ads, it's time to start focusing on driving traffic to your affiliate sites. One of the most effective ways to do this is by placing sponsored search ads on search engines. By bidding to show your ads only for certain keywords, you can be certain your ads are shown to the most relevant audience. This process is simple and intuitive, and each of the search engines I've listed below provides step by step instructions for creating ads for your site to appear in their search results. You may also view a short excerpt from chapter 6 of Affiliate Millions on ad writing here that offers a little advice for creating ads on Google AdWords.

I recomend running your ads on each of the top three search engines below, at a minimum. These three are all pay-for-performance models, and will reward you for writing effective ads with lower costs and higher volume. The other engines are all pay-for-placement models, which will be useful for some websites, but less so for others. Experiment with these search angines as well, but be conservative to start.

Search Engine	Description
Yahoo! Search Marketing	A newcomer to pay-for-performance, but Yahoo! represents one of the largest search engines on the web. With Yahoo! Sponsored Search you target customers actively searching for what you sell. Yahoo! Sponsored Search connects businesses and customers online. Sign up and get a $25 credit.
Microsoft adCenter	Try Microsoft adCenter for free* with a $75 credit for paid search clicks.
	The pioneer in pay-for-performance search marketing. Google's AdWords program is one of the top three pay-for-performance search engines.
Search 123	A pay-for-placement search model, Search 123 is an excellent outlet for reaching customers you might not be exposed to on the larger search engines. Extend your reach with Search 123.
Enhance Interactive	Enhance is a pay-for-placement search engine with over 2 Billion Monthly Searches. Join Enhance Interactive today and receive $25 in Free Clicks.
MIVA	MIVA is also a pay-for-placement search engine with high quality traffic. Get targeted traffic to your website and achieve a high ROI. Advertise with MIVA?performance-driven marketing.

Unfamiliar with some of the terms used on this site? Click on the terms below for a definition...

Affiliate Advertising

Affiliate Networks

Search Marketing