Display URL in Search Marketing Text Ads

August 11, 2009 on 5:13 am | In Questions and Comments | 1 Comment

I am new to Search Marketing, and my question is in regards to the Display URL’s. One of the Affiliate Programs I joined prohibits the use of their Website URL as a Display URL in Search Marketing Text Ads. Would I use the Destination URL as the Display URL also? I don’t want to be penalized so I’m posting this question.

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  1. Mike,

    In this situation, which has become increasingly common, you need to have a website of your own to run the affiliate program ad on. You would then use search marketing to drive traffic to your own site, where they would have the opportunity to click on the affiliate ad.

    This is a more difficult model to make work, but you can be successful. Dating services, online degree information programs, and other programs where people often select more than one program work well.

    Tony

    Comment by Tonybbb — September 20, 2009 #

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