Strategy

March 9, 2009 on 8:03 pm | In Questions and Comments | 1 Comment

Tony,

ive read your book and like many others im sure, i need this to work for me. The recent economy destroyed my business of twenty years.

In regard to basic strategy. In Commission Junction there are many famiiar companies and items. Gevalia coffee, Lending Tree etc. One sees their affiliate ads all over the net. In order to get clicks, conversions, Am i trying to think of an original way to get people to their site, perhaps something they didnt even think of? As a bad example, people may start thinking about tick bites and lyme disease, so i find a product that repels ticks, and i start a campaign something to the effect ” Dont worry about Ticks”. Again this is a bad example. Im just asking if success is usually based on a demand, and a unique appeal to that subject ?

I also have a couple of personal questions. Is this still as lucrative to you as it was back in 2004, or has it become less effective ?

And finally, how long on average do you continue a campaign? Do certain ads,products work year after year, or month after month?

 

Thank You

Doc 

 

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  1. What’s up, doc?

    Sorry… I couldn’t resist.

    As for success, your margin of success will depend almost entirely on writing the best D@#M ad out there for your product, because that will bring you the majority of the clicks at the lowest cost.

    The volume of your success, however, will depend on demand, as search marketing depends on people looking for what you are selling (or some related search), so there is nothing you can do to increase volume of sales if people just aren’t looking for your product (or something somehow related) already.

    As for how lucrative the business still is, direct search (my speciality) is much more difficult, and less lucrative than it once was. However, if you are willing to learn just a little bit about web design (or if you have the resources to have pages designed for you), then you can use your search marketing skills in conjunction with landing pages, and there is still an ENORMOUS amount of money to be made that way.

    I have had some camapigns that produced thousands of dollars a day for years, and others that made me a few thousand a month fora couple months and then fizzled, or had the commissions lowered to the point where they were no longer profitable.

    Tony

    Comment by Administrator — March 27, 2009 #

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