Advertiser’s terms and conditions not clear.

April 17, 2008 on 4:14 pm | In Questions and Comments | 1 Comment

First off, your book is fantastic!  I’m anxious to get started, but hesitant about breaking any rules with advertiser.  Don’t want to pay for clicks only to have comms held back.

The advertiser I selected for my first campaign has approved me for search engine marketing so now it’s time to place the ad.  The only information I found concerning the advertisers rules about Display URL is the following “Search terms are open, display URL and trademark terms are available”.  In your opinion, does this mean I can use their domain in the Display URL?   Should I ask the advertiser directly?  Thanks.

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  1. Ttaff,

    First, thanks for buying my book, and I am glad you enjoyed it.

     It sounds to me like they are allowing the use of their domain name in the display URL – and also the use of their trademarks as search terms – but in an abundance of caution (and to protect my own derrière) I’m going to suggest asking them directly.

    Tony

    Comment by Administrator — April 19, 2008 #

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