Why does Google disable keywords even when there is no competition?

April 5, 2008 on 3:56 pm | In Questions and Comments | 1 Comment

Hi Tony,

I have read your excellent book and I am quite excited about the idea. Thanks for showing us this side of E-commerce.

I have recently started running campaigns and have already seen it working! My first order came through today!!!!

My question is: Why does Google Adword disable some keywords when apparently nobody is competing for them.

E.g. I am bidding for a word ‘abc’. My default bid is 10 cents. Google disables the word and says I should raise the bid to 20 cents.

To understand the competition, I do a search on Google for word ‘abc’. It shows several sites in Organic search and NONE in paid search.

Still Google has disabled the term. Why?

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  1. Kim,

    Ostensibly, the higher minimum bids would be a function of a low ad rank which – when no competiton exists – I presume means your landing page might have a low page rank and/or your CTR might be lower than some threshold that Google isn’t sharing with us.

    Supposedly, this is to protect end-users from less relevant sponsored results, but the fact that your ad will still run if you pay more indicates to me that Google is looking to make more money.

    Google isn’t as advertiser friendly as it once was, but they are still the biggest player today, so you can’t simply take all your business elsewhere.

    You can take SOME of your business elsewhere, however. If you want to help keep these guys honest, make them compete. MSN adCenter is running a great program right now that makes it easy to start doing business with them. Click on the link below and you’ll get a $75 credit to try MSN adCenter.

    Try Microsoft adCenter for free* with a $75 credit for paid search clicks.

    Tony

    Comment by Administrator — April 10, 2008 #

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