Google Adwords new policy?

March 22, 2008 on 1:24 am | In Questions and Comments | 1 Comment

i just got this message from google adwords:

Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.

Does this mean I NEED a landing page now? unless i want the display to have a bunch of numbers and letters?
Regards,

Alex

1 Comment »

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  1. Alex,

    No. This does not mean you have to have a landing page (at least not as far as Google is concerned).

    What Google is really trying to say here is not that your display URL must exactly match what you put in the Destination URL Field (or they wouldn’t even need two fields), but rather that your actual FINAL DESTINATION must match what you put in the display URL field.

    It is still okay to use tracking code, and you do not have to put the tracking code in the display URL.

    Tony

    Comment by Administrator — March 28, 2008 #

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