Ad Variations

March 6, 2008 on 3:05 pm | In Questions and Comments | 1 Comment

When it comes to editing an ad, do you recommend just editing the original ad or creating an ad variation, pausing the first variation and letting the 2nd one gain steam? I know one could let both variations run simultaneously but won’t that delay getting a good feel for whether your edit has really improved things?

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  1. Matt,

    I recommend letting both ads run simultaneously. Sometimes perfomance varies from week to week, doy to day, and even hour to hour. If your ads are running at different times, you can’t be sure performance differences are due to the ads, and not just better or worse traffic.

    Tony

    Comment by Administrator — March 6, 2008 #

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