Newbie to search marketing

February 25, 2008 on 1:47 am | In Questions and Comments | 1 Comment

Hi Tony,

I have immersed myself in the world of building affiliate websites. I now have four (in 10 months) and really really want them to generate revenue (as I’m sure we all do). After reading your book, I am confident that I could accelerate my wealth building with search marketing. My websites feature over 200 plus affiliate products or services (mostly products) and i’m using two keyword tools (including google’s) to be determine which products would be the best to initiate campaigns with. I’m now re-reading it for a second time and about to launch my first campaign. I’m a bit nervous about the process and have a few questions about how to best determine which product to promote. I’m sure that I can overkill the thought process as well. I’m not afraid of hard work, am willing to take risks, but need some help with these questions:

1. It appears that since the writing of your book I’ll need to use my website pages to link to the adwords and the affiliate products to legitimately use the affiliate and the programs. Your use of affiliates at the time of writing the book was brilliant but I believe not an accepted practice as much today?

2. Should I target keywords that have little to no google adword campaigns? In other words when I google the “keyword” and if there are less than 8 adwords should this be a good campaign to start with?
3. Most of the keywords that I target in the google adwords keyword tool either show ‘no competition’ and low to moderate demand. Should I even bother and only aim for moderate to high demand?

Any other recommendations, advice, or coaching would be most greatly appreciated. Thank you for sharing your success and moreso educating the rest of us. I’m determined to be successful in the web world!

http://www.gearup4nature.com

http://www.gearup4water.com

http://www.gearup4travel.com

http://www.bestgreengear.com

1 Comment »

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  1. BestGreenGear,

    Thanks for buying my book. I’m glad you are finding it useful, and I will try to answer your questions.

    1. A number of affiliate programs do require that you have a website now, where at the time of writing the book, few did. There are still many that allow direct search, but many have followed eBay and disallowed this. They may reconsider in the future, but for now, landing pages are definitely becoming more and more useful.

    2. Few ads for a given search could mean that there is little money to be made, or it could just indicate that the search is only relevant to a few sites. I wouldn’t base my decision soley on the number of other ads.

    3. There are two schools of thought. I made most of my money targeting a relatively low number of highly-competitive keywords (counting on ad qulity to keep my costs low), but at lot of folks claim to do well with a very large number of less competitve keywords. The so-called “Long Tail” approach. I think both ways can work, but your ad writing stlye may lend itself more to one strategy than the other.

    Try em both!

    Tony

    Comment by Administrator — February 29, 2008 #

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