Google Ad Variations

February 18, 2008 on 4:32 am | In Questions and Comments | 5 Comments

According to Google, if I have two ad variations, they will run both and favor the more successful one. I’ve got one ad group with two variations and one of the variations has had zero impressions after several days. How can Google figure out which one works better when they don’t seem to be giving my newer variation a chance to get seen?

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  1. You my be running this ad against either very low volume keywords, or highly competitive ones. Either that or you are bidding WAY too low.

    If you like, you can email me the details at AffiliateSupport@AffiliateMillions.com and I’ll tell you what I think is happening.

    Tony

    Comment by Administrator — February 20, 2008 #

  2. I think I just needed to be patient. In both cases, the ad variations finally started getting impressions.

    While I’m here, do you think, putting aside money spent, that 100 clicks is sufficient to test whether a program is worth a darn? I’ve got a campaign that at 91 clicks, shows no conversions yet. I’ve paused the campaign to see if CJ shows some commissions in a few weeks. If I start to see money coming in, I’ll reactivate the campaign. But my thinking is that if a program is any good, at least one out of 100 people would follow through on the purchase. Are my instincts wrong?

    Comment by mattycb — February 21, 2008 #

  3. Matty,

    Without knowing anything about the program, I’d probably say at least 300 clicks are necessary to evaluate it fairly. But, if the payout is low, conversions should be high, and you’d probably know a lot sooner. Conversely, if the payout is high, conversions are usually lower, and it might take even more clicks.

    If you can give me more details on the program, I can give you better estimates.

    Tony

    Comment by Administrator — February 21, 2008 #

  4. I’m not sure it’s proper to name actual programs here but I’ll just say the program sells online chat software and the commission is typically $10.00 per registration. My 91 clicks have cost me about $14.00. If I extrapolate to 300 clicks, that could be a $42.00 investment waiting for one $10.00 sale. Not sure this is a money maker.

    Oddly, I chose the program partly because CJ gave it a four block earnings bar rating.

    Comment by mattycb — February 21, 2008 #

  5. It may be a loser, but you can’t always count on a winner paying out $10 for EVERY $10 or less spent. On a winner, some $10 spends will return nothing, and other $10 spends will return $10 or $20. See where i am going?

    I would recommend spending at least $30 before giving up on this, because you can’t say for sure its a loser yet.

    By the way, you need to keep in mind that it may be possible to pay a lot less than .15 per click. Getting more clicks for your $10 spend can help you get more conversions for the spend. It all comes back to better performing ad text, which lowers your costs and increases your volume.

    Tony

    Comment by Administrator — February 21, 2008 #

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