Any Explanation?

January 31, 2008 on 5:50 pm | In Questions and Comments | 1 Comment

Any Advise?  I have been having some success with a few campaigns in the first few days of running the ads; but then they drop off the face of the earth!  Is there any explanation to this?     One example is a campaign that was drawing thousands of impressions: over a hundred clicks a day. The first day brought 2/$16.00 sales, the second 3 sales,(starting to think retirement) 3rd day one sale then….. nothing for a week. The click volume hasn’t changed. One sale a week and a half later and still more days have passed. 

Is there anything that can be done about ads that drop off that were producing? Do I ad keywords/ cut keywords.. raise bids/ decrease bids? drop broad high volume keywords/ write more ads or less ads?  This is only one of several with this pattern which makes me think it’s something that can be fixed. Thanks for any input or advise

cpcdablue

 

1 Comment »

RSS feed for comments on this post. TrackBack URI

  1. Cpcdablue,

    It could be you gat a few “lucky” sales in the beginning of what might turn out to be a losing campaign, but I think its more likely this;

    It sounds as though a portion of your early clicks may have come from a particular word in your keyword list that converted better than the others, and then perhaps was deactivated. If this is the case, you may be able to track it down just by looking through your stats.

    It might be harder to identify the problem, though, if a portion of one of your broad match keywords is doing the same thing. For instance, if you were bidding on the keyword “jobs” for Monster using broad match, when your ad first started running, it would show for searches like “monster jobs”, which would obviously convert better (for monster anyway) than some other matches, but if your ad didn’t perform as well as other ads running for “monster jobs”, AdWords could stop showing it for that broad match, even though it might still show it for many other broad matches, and your total clicks might not take a noticable hit.

    If you think it might be the broad match, you can use AdWords’ keyword suggestion tool to see all broad matches for your keyword list. You could then use a service like KeyCompete.com  to identify the most effective keywords for the site you are advertising, and see if one of those broad matches could have been it. Turn off your broad match keywords (you’ve proved they won’t work), and focus on one or more of the exact match suspects you’ve identified.

    Bidding more might help if you have wide enough margins on the new subset, but better ad text is cheaper and more effective so you will probably still want to improve your ad – or it wouldn’t have stopped showing for this subset in the first place – but now you can view the competitions’ ads for the likely exact match suspects and this should be a big help in improving your ad for this particular exact – or phrase – match. It also helps to know that if you find the right specific keyword, it is possible to make some conversions.

    Tony

    Comment by Administrator — February 1, 2008 #

Leave a comment

You must be logged in to post a comment.

Powered by WordPress with Pool theme design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^