affiliatemillions.com Blog

Amazon still Allows Direct Search Marketing.

January 7, 2008 on 4:57 pm | In Affiliate Marketing News | No Comments

With the announcement last month that eBay UK would join eBay US in disallowing direct search marketing, I decided to check on another favorite brand of mine, Amazon.com, to make sure they still allow the practice.

After reading their updated terms and conditions, I was completely uncertain, so I simply wrote the Amazon Associates Program and asked them.  Here is the relevant protion of their reply;

“You are still welcome to advertise Amazon.com on search engines and link directly to our site. However, please note that we do not allow the use of Amazon keywords or any variation of the word Amazon for the search terms of the ad. You are welcome to use “Amazon” in the ad title, ad copy and the display URL.”

Perhaps this is a bit of a non-news item, since Amazon’s policy on direct search remains unchanged, but I felt my reader’s might be wondering, with other big companies moving away from direct search, and since the terms and conditions did not clearly state whether or not this was allowed, I felt I should help get a clear answer out there for everyone.

Tony