Display URL

November 6, 2007 on 10:24 am | In Questions and Comments | 3 Comments

Like others, I am confused about advertiser’s program terms not allowing their display URL on the fourth line of the text copy.  This is totally illogical to me.  The purpose of ad copy is to get the online shopper directly to the advertiser’s website.  Maybe I am missing something here and would appreciate any enlightment.

3 Comments »

RSS feed for comments on this post. TrackBack URI

  1. IMHO I think perhaps the merchant likes the idea of a permanent link on a high ranked webpage with stacks of traffic exposure that they would not normally be able to reach, so they force you towards using a web page to achieve this bonus.

    For companies like eBay who probably have very cheap clicks, it may suite them to drive their own Adwords campaigns in a more focused way for maximum corporate results. The added incentive is the IM costs come off their Tax bill.
    I must say that this came as a disapointment to me also, but I decided that there is enough to learn without digresing to building webpages, landing pages, Squidoo and all the other distractions that come between a newbie like me, and what I really need to know to earn money.
    I shall keep it simple and give such merchants a miss using only those that don’t require a webpage.
    Good luck, Mick.

    Comment by magicmick — November 6, 2007 #

  2. It depends on the merchant. If I’m not mistaken, I believe that amazon lets you display amazon.com as the display URL in your Google Ads. Can someone confirm or deny this?

    Comment by peacefulparadox — November 18, 2007 #

  3. BoostPro,

    When I wrote Affiliate Millions, virtually all affiliate programs allowed direct search marketing (linking from a search or content network ad directly to the program site), but a few months after the book was released, eBay decided to disallow this practice and a number of other websites have now followed suit.

    Don’t worry, though, there are still hundreds – perhaps even thousands – of programs that still allow direct search. Amazon.com, is the biggest example, but there are many, many more.

    If you wish to promote programs that do not allow direct search, you will need a web site, and the AffiliateMillions.com site can give you some help with free website templates, and recommended web hosting and design companies.

    I apologize for the confusion, but there was no way for me to predict this trend while I was writing Affliate Millions. The next edition will address the issue, however.

    Tony

    Comment by Administrator — November 21, 2007 #

Leave a comment

You must be logged in to post a comment.

Powered by WordPress with Pool theme design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^