Clicks but no sales…what to think and how to respond?

October 11, 2007 on 2:40 am | In Questions and Comments | 1 Comment

I just activated my first campaign about 4 days ago. I received a total of 10,700 impressions and 356 clicks, which I thought was a good sign. However, no sales. While I am a little depressed, I understand there will be a learning curve so how and what do I learn from this? What should my next steps be?

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  1. First of all, what have you spent, and what is the commission structure for the affiliate program you are promoting? This can help us decide whether you have or have not spent enough to fairly evaluate the program’s return (If they pay $150/per sale for instance, you can’t give up after spending $25. Clearly, the commission wouldn’t be so high if it didn’t take a considerable amount of time and money to generate each lead). By the way, if the commission is that high, I wouldn’t recomend it as a early campaign, specifically because it would cost a lot to find out if you’d written a profitable ad and chosen the right keywords.

    Conversely, if the commission is .50 per sale, we can probably say already that the campaign is a loser. But lets get those numbers, first.

    Secondly, if you are spending more than you are comfortable with, turn the campaign off while we evaluate it thus far. Depending on the referral period, it could take a few days, weeks or a month or more to see the full return. Also, if the affiliate program uses batch processing, your reporting could be delayed by days, or even weeks, too. So check on that as well (I hope its not sounding too confusing).

    Additionally, does the affiliate network report your clicks, but no sales, or are the clicks not reported either? A broken or innaccurate tracking link can cost you, but if you see those 356 clicks reported, you’ll know that isn’t the problem.

    Once we have the answers to some of these questions, we can decide how close you are to a representative sample, and if/when you reach that representative sample (hopefully with a few commissions by then), we’ll know if it is or is not profitable, and if it is profitable (or close) we can start talking about how to improve the ads and keyword list.

    Tony

    Comment by Administrator — October 12, 2007 #

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