affiliatemillions.com Blog

2 Comments »

RSS feed for comments on this post. TrackBack URI

1. Here’s a couple of comments worth about 2 cents…

   Is it feasable wihout a landing page…. I guess so since I have one and only one such successful campaign running….

   If I had to have a landing page, I would lean toward creating a blank page with a fast re-direct to get around some rediculous rules that are out there… Yahoo! comes to mind. It also gives you an easy way to track who is clicking through, as you can gather info on them as they click through.

   My feelings on a landing page other than a fast redirect would be to create a real page with ever updating content… very labor intensive!!!!! I have some plans for that, but as yet…. well there’s that labor issue.

   As far as your second point…. Only one distinct URL will display at a time. Let’s say you have one competitor…. it does’nt mean he’s first and you don’t diplay. Its common for a single seller to test ads against each other, all using the same URL. From a VERY limited trial of Tony’s ideas, I have concluded that anything that requires more than 100 clicks to generate a sale is break even at best. So, when deciding on bid prices, I compute the breakeven: i.e. $20 per sale divided by 100 = 20 cents per click. I want to hope for 50 % ROI, so I look and see if I can bid 10 cents for a keyword. If Google, or the other tools come back and say I need to bid 80 or 90 cents for a relevant keyword in the above example, I would move on to something else. Outbidding someone can easily be a situation where you are getting good positioning, good click through rate, and making sales, but loosing money the whole way through.

   Trademarks…. My feeling is move on to another promotion if you can’t think of a way to market a product without it. There is just too much to choose from out there. If they can make money paying for ads with their trademark let them take the risk…. why should we? Why should we without their trademark? Search for them, and I’ll bet you’ll find they are already running a corporate campaign. They want people with web sites that already have unique traffic they can’t buy on the search engines. That’s just not a campaign that fits Tony’s model. Lots of other sellers will have something that better works for you.

   Comment by D_Handley — September 25, 2007 #

2. Peter,

   1. Yes. There are fewer affiliate programs that allow direct search marketing (promoting their sites without a landing page), but there are still many that do allow it, and many people, including myself, contiue to enjoy substantial income from these programs.

   2. The idea is not to outbid the competition, but to write better ads. This will allow your ad to run for less money. There may be an exception if you are competting for the top position, but Google has recently revised their algorithm as it relates to top placement, and I cannot say that I honestly have a handle yet on the practical effects of this change. When I know, I’ll tell you.

   3. Don’t raise your bids by more than you think is wise because of a high minimum bid. Even though Google SAYS your keyword is inactive, what it really means is that your keyword is not going to show very high or very often, but usually these keywords are still shown. If you’ve written a good ad, the minimum bid will come down as your ad outperforms others. If it is a poor ad, the minimum bid might even go up.

   4. Google will generally let you bid on just about anything, but the affiliate program you join may have its own rules you will need to follow regarding its trademarks. As for ad text, Google appears to prohibit certain trademarks, but not others. I suspect it is only those corporations who complain to Google about trademarks that they block.

   Tony

   Comment by Administrator — September 27, 2007 #

Leave a comment

You must be logged in to post a comment.