Some best practices questions

September 19, 2007 on 3:10 am | In Questions and Comments | 2 Comments

Hi Tony,

I’ve got a about 5 campaigns up in Adwords and the products I am trying to sell are varied and most of them are from CJ. I’ve made some money its about 1/5 of the amount I’m spending. I’m working and hoping that I can get more. But I would like to know from your personal experience.

1) How many campaigns do you have running at a time?

2) How many affiliate programs and products did you try before getting those Winning Programs?

Regards,

Shazli

2 Comments »

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  1. Shazli,

    At one time, I probably had a few dozen campaigns running at once. Once I managed to establish several quite profitable ones, it eventually became more trouble than it was worth to monitor some of the less profitable ones, and I rarely have more than a half dozen campaigns running at one time now.

    I do not recommend starting much more than one at a time, however, as a start-up campaign can take a lot of work to make profitable. As you find profiable campaigns, you can set them aside and then work on finding another new one, occasionally returning to the older profitable ones and attempting to improve upon them (better/more keywords, and especially better ad text). Don’t give up on modestly profitable campaigns. Even the big winners usually start off small, untill you hit on that near-perfect keyword/ad text combination.

    I tried quite a few in the first 6 months of direct search marketing. Maybe a couple dozen or so. I only found a handful that made a little money, but one day, about 6 months into my career, my performance tuning efforts paid off by turning one of those modest winners into a $7k profit for the month. It went on to make over $20k per month, and of course I continued to find others. But I never would have made a dime if I hadn’t found those modest winners, some of which made only a few dollars a week in the beginning, and patiently worked on tuning their performance.

    In fact, my biggest winner ever (over $100k per month) drifted just in and out of profitability week to week in the beginning. Performance tuning is, of course, critical to your success.

    Of course, it can take more or less time than it took me.  I’ve had a few reader’s report back to me already that they have met with even quicker success than I did, and I am sure for some it will take longer.

    Tony

    Comment by Administrator — September 21, 2007 #

  2. Thank you very much, Tony for the great advice. I feel so much better now knowing that there’s hope. Performance Tuning – Got it!

    Comment by shazlig — September 27, 2007 #

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