Increasing Impression Volume?

September 16, 2007 on 7:31 pm | In Questions and Comments | 1 Comment

Hi Tony,

In the book, you mentioned a campaign where you were spending $500/day & making over $2000/day. My dilemma is that I have successful campaigns, but can’t seem to get the volume high enough to make real money. Even increasing the bid to an unreasonable amount doesn’t help much to increase volume. Any advice? Is using completely unrelated keywords a bad idea? I’m contemplating some high cost ads on AdBrite to get more exposure as well.

Also, an idea for a new forum within the blog might be “New advertisers on CJ without trademark restrictions”. These ridiculous rules among the affiliate managers are becoming widespread and in my opinion self defeating. It would be nice to hear about new ones that allow, dare i say it, affiliates to use their display url, and god forbid, bring them business!

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  1. It can take time for a campaign to generate those kind of numbers, and usually it takes a finely tuned ad to do so. Also, not all campaigns have that high of a potential in terms of clicks. Don’t focus on creating blockbuster campaigns. Focus on building profitable campaigns and fine-tuning their ads. By the time you have about ten profitable campaigns (even if just modestly profitable) there’s a good chance one or two of those will surprise you with bigger money.

    As for unrelated keywords, I don’t think that’s the way to go, personally, but some people do claim to make money that way. I don’t know definitively that it can’t be done, so I won’t call anyone a liar.

    As for trademark restrictions, I’m wary of commenting on them on a individual program basis because if someone changes them and I’m still saying somewhere on my site that using so an so’s trademark is okay, they could come after me.

    Tony

    Comment by Administrator — September 21, 2007 #

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