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1. Michael,

   It appears to me that these companies are prohibiting linking directly to their site from paid search listings (or they may have a secondary domain name they allow, like Monster.com used to force search marketers to direct to MonsterBoard.com or MonsterHiring.com instead). Some companies, most notably and recently eBay, no longer allow direct search marketing, but instead expect paid search marketers to create a website of their own, use paid search to drive traffic to that website, and then link to the affiliate program from a landing page on your own site. You are correct in your assumption that not being able to direct the user straight to a well-branded and trusted domain name makes our job more difficult, but some people do make quite a bit of money using landing pages. I believe the trick is in either offering the kind of content that will get you return customers (free now that they know how to find you) or by trying to get multiple conversions by advertising several related affiliate programs of a type in which users sometimes will participate in multiple programs. Education offers and dating sites I have heard work well. I have not made any real money – yet – but have been experimenting in case this is where the industry is headed. I have an education site geared toward encouraging users to request information from multiple colleges that you can view at http://www.Great-Colleges.com.

   Their are still many companies that do allow direct search marketing, but if you want to experiment with landing pages of your own, I have a free website template similar to the education site above (and I hope to add more after my summer vacation) on my site at http://www.AffiliateMillions.com/web-design.html.

    

   Tony

   Comment by Administrator — July 15, 2007 #

2. Hi Tony,

   Before I read your book my plan was to build various landing pages after reading an article in an internet magazine. I’ve made a few websites over the years and I think I’m okay at doing it. I just find the upkeep/updating a pain. Your approach to paid search seemed to be a much better idea.

   Your Great Colleges looks very good (and clean.) How has the response to it been? Do you update it on some schedule (week, month, quartly, etc.?)

   Best Regards,
   Michael

   Comment by Michael Robert — July 16, 2007 #

3. Michael,

   I can’t take much credit for the site itself, I paid a freind of mine to do it. I’m not sure how many people might be taking advantage of it, I still haven’t figured out how to get download stats of my web server.

   I used to update my list of colleges at least once a month, but lately I have been so focused on the Affiliate Millions site – and I’m on sort of a working vacation this summer – that I haven’t had the time.

   Direct paid search marketing is definitely a lot easier, but it may or may not be the future of the affiliate marketing industry. For the time being, though, there are still lots of companies that allow it, and I probably won’t focus very much of my own energy on my landing pages until the easier money in direct search marketing dries up.

   Hopefully never.

   Tony

   Comment by Administrator — July 17, 2007 #

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